Every individual and organisation need to generate ideas, whether it’s for problem-solving, innovation, creative campaigns, planning or strategies. Brainstorming workshops is still by far the best way to generate a ton of ideas, in a compressed space of time.
However, if there is one thing that stifles the creativity of a brainstorming session, that is the fear that the idea that you propose is deemed as a ‘bad’ idea.
Try using the ‘No Bad Ideas Brainstorming’ exercise. Its incredibly simple, but incredibly effective.